7/2/2023 0 Comments Nicknames like negative nancy![]() It is the biggest frustration of a paid search marketer to see people clicking on your ads when it clearly isn’t what they were looking for. In an example for the maternity ward of a hospital, we added the names of celebrities that were in the news for their pregnancies to a negative keyword list to prevent our ads from being clicked accidentally. We also have negative keywords for pet pregnancy and obstetrician degrees and careers, which are not relevant to the hospital. Let’s save our money for the auctions that matter the most to us. On The Hunt For Negative Keywords Brainstorm With Your TeamĪ majority of your negative keywords can come from spending some time talking to your team about what erroneous words are linking to your product name or services. Maybe your customer support team can tell you common questions they hear, which they wish they didn’t have to answer. This might include some common negative keywords like visitors looking for free products or services or others looking for funny memes.Īdditionally, there are some common words that the majority of companies can use to create negative lists to weed out traffic of general information seekers, job seekers, and bargain hunters. This blog post lists out the top 200 words to avoid.Ĭhecking out the paid and organic results when you look up your product, your brand name, and your competitor names can open your eyes to possible negatives. ![]() For example, let’s say you own a company that sells fruit and vegetable seeds. ![]() Here are 3 potential negative keywords to add to your account. ![]()
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